A buddy of mine and I were talking one day about businesses. Working with them, partnering with them, and more importantly .. starting them. There's a famous saying, "ideas are a dime a dozen, everyone's got one and none of them are of any value". Finally, after years of watching fad's come and go- I get it. Something like 90% of new businesses fail in the first few years, not because their ideas were bad, but because of three things- market timing, money and execution.