“Fraud” makes it sound random. It isn’t. It’s identity infrastructure with a cash-out layer. Same proofing gaps, same rails, same reusable parts. People keep chasing claims instead of the production line.

Vendors are naming slices of the same IIS SEO fraud problem differently. This summary aligns those labels into one unified hunt surface and shows how to separate UAT-8099/WEBJACK from other BadIIS-style activity using concrete host and HTTP fingerprints.